Mark Hough
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Art Direction, Design, Animation
+44 (0) 7967 500225
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Shell / Ferrari Red Campus
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Client: Imagination
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A body of work comissioned by Imagination for Shell and Ferraris technical partnership exhibit at Ferraris Red Campus in Modena. A series of animations were produced from supplied storyboards explaining how the companies work together to produce cleaner, greener fuel - from extraction through processing and storage to refining and testing. They were displayed on touch-screen tables within a navigation also created by Imagination.
An animated mockup of the Augmented Reality piece was also built for the exhibiton (above).
The Red Campus project won a 2010 British Interactive Media Association (BIMA) in the Content category.
Production: Zoe Philpott, Liberty Dakin Art direction: Jiri Bures, Jeremy Mac Lynn Design: George Schon, Nick Payne-Cook 3d, animation, compositing: Mark Hough
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Mercedes E-Class 2010 Reveal
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Client: Kin
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Background visuals for the 2010 Mercedes E-class reveal, Dubai, 09. A ring made of two semi-circular walls rotates slowly to reveal the car with the video being shown on the rear screens. The piece mentions the car's key design concepts - eyecatching, experience and efficiency.
Art direction: Kevin Palmer, Mark Hough 3d design, animation, compositing: Mark Hough
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Tata Motors Reveal Film
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Client: Imagination
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Launch film for Tata Motors Group, New Delhi Autoshow, 2010. Three brand-coloured lines chase and compete with each other to form a return journey before revealing the cars.
Production: Paul Mccrudden Art direction: Jiri Bures, Mark Hough 3d design, animation, compositing: Mark Hough
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Ford / Airstream Concept Film
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Client: Imagination
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Technical demonstration of the proposed collaborative project between Ford and Airstream demonstrating the 'merging modular environmentally conscious power sources and Airstream-inspired styling'. (Detroit Motorshow, 07).
Production: Rowland Jobson
Art direction, design, compositing: Mark Hough
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Mazda RX-8 Launch Visuals
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Client: Imagination
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Background animation celebrating the launch of the Mazda RX-8, Shanghai, 05. A troupe of gymnastic ribbon dancers revealed the car with the piece shown on a concave video wall overhead, synchronised to music.
Art direction: Kenny Mcandrew Design, animation, compositing: Mark Hough
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