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OG is a British RPG streamer that plays open world, post-holocaustal survival games. The rebrand plan was to highlight 2 aspects of his gaming: Identity swapping characters (as a progression of his existing Payday masks theme), and the idea of exploring then commandeering territory. He requested the sound track.
Stylistically, superpower flags from the cold war era, arrows crossing world war 2 maps and heavy industrial chains we used to imply invasion and tension. Simple motion captured character studies used Rorscharch-esque face paint morphing to change his persona. This, mixed with a semi-retro collage style and almost letraset feeling text - a throwback to my early days as a typorgaphy student - helped create a slightly rougher than usual sketchbooky feel.
Supplied assets included the Intro movie, overlays, alerts, going live gif, profile logos and banners.
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